Tag Archives: Marketing
Mobile Devices Will Be Marketing The Future (2)
Mobile Devices Will Be Marketing The Future
You have looked all over the web for the best tips on mobile marketing, however, now that you have come across this article, you can end your search. Here, you will find nothing but the best tips and tricks to help you create a great way to spread your message.
Choose the right font size is important in mobile marketing. Font size around 16 pixels or higher is an excellent choice, but you can size it to fit your own desires. Using a size relative to the size of the window is great. Remember if your targets can’t read it then it is useless.
Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.
Be careful that you don’t come across as a stalker to your customers when mobile marketing. You don’t want to make it seem as if you’re inquiring about their exact location, and if you do happen to know where they’re at, maybe you shouldn’t relay that info. The “I’m watching you” feeling is very unsettling.
To make sure your text subscribers are only seeing the information they want, segment them! When they opt-in, give them a poll asking them what they’re interested in them. Only send gaming offers to people who are interested in gaming, and only send music related content to customers who have shown interest in music. If you segment your subscribers, your texts are more likely to keep them engaged.
Align your mobile marketing campaign with the holidays and big events. Use the holidays to make your marketing campaign sparkle. Use the sporting event to your advantage. Make a special code for everyone to text for a chance to win. Using these events will help to make your business a success.
Your mobile marketing should be designed around your customers who have the worst possible connections. It is fantastic that some devices can now work faster than many desktop computers, but many people still have small screen phones which download very slowly. Design your marketing with those customers in mind for increased speed.
When you are emailing your mobile marketing messages, you want to make sure that you have the customer’s first name, and use it! When a message feels personal, people will probably read it. Spend a little time so that you are giving your customers a feeling that they can trust you.
If you are using mobile marketing in your advertising, you need to make it easy for someone to opt out or unsubscribe. Sometimes, your customers will go overboard with adding companies to their messaging options and end up receiving hundreds a day. So make your’s easy to unsubscribe from and it will make a good impression on your customers.
To summarize, your search has ended for the best advice on how to properly run a mobile marketing operation for your company. In the best case, the expert advice provided here, will not only excite you about this type of marketing, but also prepare you for how to best use it.
Affiliate Marketing Online: Super Affiliates Reaping The Rewards Of Success
Affiliate Marketing Online: Super Affiliates Reaping The Rewards Of Success
Getting ahead in the affiliate marketing industry is not as difficult as some may assume. Depending on the aspirations or the purpose behind a person joining the affiliate programs, there are ways in which anybody can earn anything from a small subsidiary salary to a major income. Personal website owners everywhere have been able to host advertising in exchange for a few dollars here and there, whilst large businesses have been able to generate huge sums by representing other sites through their own. It is an advertising medium that has no barriers and no boundaries. People with vast Internet experience and huge budgets are just as accepted as those who know nothing about computers and have a very limited financial backing. Companies may prefer to be represented by people who are likely to draw in huge numbers of new customers, but in truth any advertising that they can achieve they are more than willing to exploit, especially when it is free.
For a person new to the industry, the first thing that must be done is choosing a company, or even a range of companies for your site to represent. There are hundreds of sites that offer affiliates the chance to sign up directly through them, as well as a number of affiliate program sites that represent a number of clients, ordinarily from the same industry or the same Mother Company. Larger industries with the potential for extra growth or a huge turnover of business and custom are possibly the most likely to flourish for a new affiliate. The online gaming industry is one of a few that are experiencing huge gains, turning over billions of dollars every year. With worldwide appeal and an ever-increasing clientele the sports betting industry is one of the largest of those contained under the wider banner of online gaming. Sports betting is and always has been a popular pursuit for people all over the world, therefore its attraction is not limited to individual nations or regions. This makes it the ideal market in which to start your own affiliate business.
Like many of the gaming industries affiliate programs, sports betting offers their affiliates a percentage of a players money that has been generated for the site. Money is generated essentially when they lose a bet, therefore each time they don’t win, the affiliate does. With affiliates picking anywhere up to 35% of a player’s money that has signed up through their site, it is not hard to see how the money can easily start pouring in once you gain a few clients. Unlike in most industries the affiliates are not quite as cut-throat in their competition for new customers, therefore it is not hard for newcomers to corner their own market. But to become a successful affiliate you must first entice a steady flow of traffic through your own site. Without human traffic you can never expect to achieve the vital clicks on your links and the subsequent windfalls. Therefore as with all sites it may be in your best interests to increase your own visibility, through advertising, forum addresses or special search engine orientated articles within the site. However you choose to market yourself is entirely up to the affiliate, but with time and careful planning an affiliate can generate significant traffic to their own site and then start reaping the rewards for themselves.
Internet Marketing: The Pay Per Play Breakthrough Technology
Internet Marketing: The Pay Per Play Breakthrough Technology
Internet Marketing
Many people have already discovered the vast advancements and improvements that the internet brings to marketing and advertisements. The results are, simply put, astounding, benefiting companies who have used Pay Per Play advertising with billions of dollars in new advertising revenue as the market switches from television to internet.
Who Needs Pay Per Play?
Mostly, big advertisers want this. But amazingly, Pay Per Play isn’t just for the big companies that bring in big revenue. The impact of advertisement and marketing on the internet has been so profound that anyone who advertises at all, whether on prime time or late night cable, can get in on and benefit from this Pay Per Play technology. In fact, business owners who are unable to advertise on television and cable can easily take advantage of this new advertising channel.
What Makes Pay Per Play Advertising Successful?
Contributing factors to the success of Pay Per Play is the escalation in social time spent on the internet. Many who used to turn to television and cable for entertainment and relaxation are now spending that time and more on the internet. Whether researching, reading a recently released novel or watching a rented movie, so many activities are now found online. This is especially true due to the amount of role playing gaming that consumes the internet market. Instead of watching other people live interesting lives on television, they are interacting in their own fantasy.
Of course, social networking has a lot to do with the subject as well. As with any social situation, even one between friends, will grow as each friend meets a new friend and introduces everyone. So essentially the amount of people that split or completely turn their entertainment time allotment over to time spent on internet just keeps growing. Anne Marie likes to post her pictures on a popular website and grandma is getting comfortable with her new laptop. Soon she’ll be viewing Anne Marie’s photos and posting some of her own.
This lends to the userability of internet these days. Programs and websites are so easy to understand and use that the world of online entertainment and spending isn’t limited to those who understand electronics or complex data languages.
In addition, with DVRs in millions of homes, allowing people to record and playback their favorite shows when they are busy, commercials are being fast forwarded and ignored. This is an especially threatening situation to advertising and business all over the country. In fact, its estimated that 33.5 million will have DVRs in their homes by 2008 which is right around the corner.
Too many advertisements are also not entertaining and with television and cable, too many is what you get. With the right writing in combination with the right point of delivery, business can once again get positive results from their marketing. In other words, as people do more and more of their shopping online, they are now looking for advertisements and marketing information for the products they want. Imagine that – people get advertised to because they want to be. Pay Per Play advertising makes that possible.
Finally, the fact that the advertisements that Pay Per Play customers deliver are only audio and only 5 seconds long is certainly a big plus. Viewers, or listeners are usually pleased when dealing with a 5 second punch line over a 2 minute mind numbing attempt to combine acting with sales pitching.
The Positive Impacts Of Pay Per Play
With advertisement becoming a thorn in show watcher’s sides, hundreds of thousands of people in the U.S. face changes in their employment stability. When commercials are ignored, they lose their efficiency, thus eliminating their use. The people who work hard to create those marketing campaigns and fun advertisements to keep their company going, face not having any work to do. Until now. Pay Per Play creates a whole new marketing field.
The Change
As the television and cable industry change with time, online marketing partners are now being paid many of the millions that marketers were for television and cable. Like any other growing company, it’s up to you to become a part of it. And the amount of jobs it can create is limitless, therefore the revenue potential is limitless.
What is Pay Per Play (PPP) Advertising?
NetAudioAds or Pay Per Play (PPP) advertising is an advertising channel that works on a bid system like Google Adwords. Publishers are compensated like with AdSense only the owner of the website earns revenue on all of their traffic without clicks.
Large firms who advertise big like Del Taco are able to deliver a 5 second audio advertisement to site guests on specific sites that people who eat Del Taco also go to. The advertising is so specific that clicks aren’t necessary. And it’s only 5 seconds!
Though Pay Per Play is not entirely new to the world, it currently has over 66,000 marketers and advertisers and serves Pay Per Playaudio ads to over 550,000 websites. Those ads deliver over 40 million advertisement impressions monthly.
The ease of use of the product is a big plus. The sound ad doesn’t take up any space or cause friction in loading time. Nor does it require any clicks. The audio ad just plays whenever a guest enters a page or site that has the Pay Per Play code embedded in it. This enables website owners to be paid by each play rather than by click, resulting in better revenue.
To avoid guests and visitors from being overwhelmed by ads, only one ad plays at a time per page. And since, as mentioned before, the ads are related to the content that is being viewed on that site, the visitor isn’t listening to anything they wouldn’t be interested in.
Due to the volume of websites that are using the Pay Per Click technology, NetAudioAds has teamed up with one of the 5 biggest search engines. And with 66,000 marketers and advertisers wanting more of it, all that’s missing are the website owners wanting to use this Pay Per Play system.
Not convinced? Pay Per Play can capture an audience of potentially 100 million people. That’s more advertising power than television and cable have ever had at one given time. So with 907 million people online every day and almost all of them having working audio systems or speakers on their computers, this is the most potential that marketing and advertising has ever had.
Compensation for Website Owners
Far more than what Google offers with their pay per click system, Pay Per Play website owners can earn 25% of the revenue per play spent by each advertiser. A great point, but even better is that you get paid per each play which means each visitor instead of each click. The visitor doesn’t have to do anything in order for the website owner to benefit. This is a much needed positive change in advertisement benefits for web owners.
Using the Pay Per Play system is simple. It’s just a copy and paste a into the web pages you choose to play these audio ads.
Another way for web owners to earn from Pay Per Play is to refer others to the program. For each company that begins using it, you earn an additional slice. And you can earn another slice if those you refer, refer someone else as well.
When is it All Happening?
Since NetAudioAds will be managed on an automated bid system like Google Adwords uses, advertisers will be able to choose the types of sites their ad is played on. They then bid for placement on the sites they choose.
On February 1st, 2008, bidding will begin. The more websites interested in hosting the Pay Per Play technology at that time, the better the outcome is for all parties. Like any good social network, as mentioned, the network needs to grow. The bigger it is, the more each audio ad is worth. That, in essence, puts all internet owners at the mercy of Pay Per Play advertising.
Though Pay Per Play is growing now, this bidding process in February will ensure a huge leap in the way website owners are paid for advertising. But more website owners have to get involved first.
What Else Should I know?
You should know that since this networking opportunity can exponentially grow with each referral and referral’s referral, etc. it’s a positive addition that information about Pay Per Play is embedded in all of its transactions.
Also know that you have the option of adding 30 second ads to specific pages on your site and that these will pay more than the 5 second ads do. A great way to eliminate this from invading visitors is to embed it in exit pages and specific pages with advertising intentions.
To continue the growth of this improvement in advertising, pass this article on to any website owners you know. Keep the social network growing and change the way that site advertising works for web owners. Plus, there is no cost to join and begin using this system. And if you don’t have a website, the Pay Per Play advertising program will help you start one without cost!
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Mobile Marketing Tips For The New Mobile Marketer (2)
Mobile Marketing Tips For The New Mobile Marketer
You know how much you or people you know love to play games on their mobile device. Whether waiting at the doctors office, riding on a bus, or wasting time at the end of the day, mobile gaming is pretty popular. Now imagine being able to spread your message to these select targets through mobile marketing.
All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication. Trying to approach mobile marketing like basic internet marketing just will not work out well for you in the end.
Make movement user-friendly for all makes and models! Many of the new mobile devices can be difficult to navigate. Make your mobile marketing messages easy to navigate. While some customers may be viewing your content from cell phones, tablets, and laptops, others might be using a well dated cell phone with limited capabilities for movement within your marketing messages. Design your marketing to reach a wide range of customers!
Make people want to join your mobile marketing campaign. Make customers aware of your mobile presence by placing information about your promotions on business cards, sales receipts, flyers and the like. Make customers exited about being involved with your mobile marketing promotions by making sure there are special deals just for them.
When sending out information using mobile marketing, be sure that you always make sure that your name or your company name is prominent and that it is the first thing that your customer sees. It is important that the customer reads your message, and they need to know that it is not spam.
If you publish articles or content, make them available in PDF format. Further, make them accessible via mobile e-reading devices. This technique can help you to market your products and build a loyal customer base, since your materials will be easily accessible to them. Integrate these ideas in to every area of your marketing plan for the greatest effect.
Social media is one big and long conversation. Lots of it is meaningless and trivial. Do not link your mobile campaign to this kind of disastrous discourse. Keep your messages brief and to the point. Social media is a key to any marketing campaign, but you have to use it wisely to get beneficial results.
Use high quality short codes in your mobile marketing efforts! This will ensure that you create your own brand of the short code you use, and you won’t be sharing with another company that could easily utilize the system abusively, causing you issues in the long run. You will encounter a higher price, but that is the price of doing mobile marketing well.
In conclusion, you want to advertise to people and want to capture their attention in a way that you simply cannot do in any other way. Network marketing is a unique way to cater to specific niches and types of people. Hopefully this information will do much to benefit your marketing plan.
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