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Internet Marketing: The Pay Per Play Breakthrough Technology
Internet Marketing: The Pay Per Play Breakthrough Technology
Internet Marketing
Many people have already discovered the vast advancements and improvements that the internet brings to marketing and advertisements. The results are, simply put, astounding, benefiting companies who have used Pay Per Play advertising with billions of dollars in new advertising revenue as the market switches from television to internet.
Who Needs Pay Per Play?
Mostly, big advertisers want this. But amazingly, Pay Per Play isn’t just for the big companies that bring in big revenue. The impact of advertisement and marketing on the internet has been so profound that anyone who advertises at all, whether on prime time or late night cable, can get in on and benefit from this Pay Per Play technology. In fact, business owners who are unable to advertise on television and cable can easily take advantage of this new advertising channel.
What Makes Pay Per Play Advertising Successful?
Contributing factors to the success of Pay Per Play is the escalation in social time spent on the internet. Many who used to turn to television and cable for entertainment and relaxation are now spending that time and more on the internet. Whether researching, reading a recently released novel or watching a rented movie, so many activities are now found online. This is especially true due to the amount of role playing gaming that consumes the internet market. Instead of watching other people live interesting lives on television, they are interacting in their own fantasy.
Of course, social networking has a lot to do with the subject as well. As with any social situation, even one between friends, will grow as each friend meets a new friend and introduces everyone. So essentially the amount of people that split or completely turn their entertainment time allotment over to time spent on internet just keeps growing. Anne Marie likes to post her pictures on a popular website and grandma is getting comfortable with her new laptop. Soon she’ll be viewing Anne Marie’s photos and posting some of her own.
This lends to the userability of internet these days. Programs and websites are so easy to understand and use that the world of online entertainment and spending isn’t limited to those who understand electronics or complex data languages.
In addition, with DVRs in millions of homes, allowing people to record and playback their favorite shows when they are busy, commercials are being fast forwarded and ignored. This is an especially threatening situation to advertising and business all over the country. In fact, its estimated that 33.5 million will have DVRs in their homes by 2008 which is right around the corner.
Too many advertisements are also not entertaining and with television and cable, too many is what you get. With the right writing in combination with the right point of delivery, business can once again get positive results from their marketing. In other words, as people do more and more of their shopping online, they are now looking for advertisements and marketing information for the products they want. Imagine that – people get advertised to because they want to be. Pay Per Play advertising makes that possible.
Finally, the fact that the advertisements that Pay Per Play customers deliver are only audio and only 5 seconds long is certainly a big plus. Viewers, or listeners are usually pleased when dealing with a 5 second punch line over a 2 minute mind numbing attempt to combine acting with sales pitching.
The Positive Impacts Of Pay Per Play
With advertisement becoming a thorn in show watcher’s sides, hundreds of thousands of people in the U.S. face changes in their employment stability. When commercials are ignored, they lose their efficiency, thus eliminating their use. The people who work hard to create those marketing campaigns and fun advertisements to keep their company going, face not having any work to do. Until now. Pay Per Play creates a whole new marketing field.
The Change
As the television and cable industry change with time, online marketing partners are now being paid many of the millions that marketers were for television and cable. Like any other growing company, it’s up to you to become a part of it. And the amount of jobs it can create is limitless, therefore the revenue potential is limitless.
What is Pay Per Play (PPP) Advertising?
NetAudioAds or Pay Per Play (PPP) advertising is an advertising channel that works on a bid system like Google Adwords. Publishers are compensated like with AdSense only the owner of the website earns revenue on all of their traffic without clicks.
Large firms who advertise big like Del Taco are able to deliver a 5 second audio advertisement to site guests on specific sites that people who eat Del Taco also go to. The advertising is so specific that clicks aren’t necessary. And it’s only 5 seconds!
Though Pay Per Play is not entirely new to the world, it currently has over 66,000 marketers and advertisers and serves Pay Per Playaudio ads to over 550,000 websites. Those ads deliver over 40 million advertisement impressions monthly.
The ease of use of the product is a big plus. The sound ad doesn’t take up any space or cause friction in loading time. Nor does it require any clicks. The audio ad just plays whenever a guest enters a page or site that has the Pay Per Play code embedded in it. This enables website owners to be paid by each play rather than by click, resulting in better revenue.
To avoid guests and visitors from being overwhelmed by ads, only one ad plays at a time per page. And since, as mentioned before, the ads are related to the content that is being viewed on that site, the visitor isn’t listening to anything they wouldn’t be interested in.
Due to the volume of websites that are using the Pay Per Click technology, NetAudioAds has teamed up with one of the 5 biggest search engines. And with 66,000 marketers and advertisers wanting more of it, all that’s missing are the website owners wanting to use this Pay Per Play system.
Not convinced? Pay Per Play can capture an audience of potentially 100 million people. That’s more advertising power than television and cable have ever had at one given time. So with 907 million people online every day and almost all of them having working audio systems or speakers on their computers, this is the most potential that marketing and advertising has ever had.
Compensation for Website Owners
Far more than what Google offers with their pay per click system, Pay Per Play website owners can earn 25% of the revenue per play spent by each advertiser. A great point, but even better is that you get paid per each play which means each visitor instead of each click. The visitor doesn’t have to do anything in order for the website owner to benefit. This is a much needed positive change in advertisement benefits for web owners.
Using the Pay Per Play system is simple. It’s just a copy and paste a into the web pages you choose to play these audio ads.
Another way for web owners to earn from Pay Per Play is to refer others to the program. For each company that begins using it, you earn an additional slice. And you can earn another slice if those you refer, refer someone else as well.
When is it All Happening?
Since NetAudioAds will be managed on an automated bid system like Google Adwords uses, advertisers will be able to choose the types of sites their ad is played on. They then bid for placement on the sites they choose.
On February 1st, 2008, bidding will begin. The more websites interested in hosting the Pay Per Play technology at that time, the better the outcome is for all parties. Like any good social network, as mentioned, the network needs to grow. The bigger it is, the more each audio ad is worth. That, in essence, puts all internet owners at the mercy of Pay Per Play advertising.
Though Pay Per Play is growing now, this bidding process in February will ensure a huge leap in the way website owners are paid for advertising. But more website owners have to get involved first.
What Else Should I know?
You should know that since this networking opportunity can exponentially grow with each referral and referral’s referral, etc. it’s a positive addition that information about Pay Per Play is embedded in all of its transactions.
Also know that you have the option of adding 30 second ads to specific pages on your site and that these will pay more than the 5 second ads do. A great way to eliminate this from invading visitors is to embed it in exit pages and specific pages with advertising intentions.
To continue the growth of this improvement in advertising, pass this article on to any website owners you know. Keep the social network growing and change the way that site advertising works for web owners. Plus, there is no cost to join and begin using this system. And if you don’t have a website, the Pay Per Play advertising program will help you start one without cost!
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Technology Bites Man Again
Technology Bites Man Again
If entrepreneurs didn’t know by now that Technology was taking over the business world, now it’s encroaching on the gambling casinos. We can’t even escape it on our trips to Las Vegas.
RADIO-FREQUENCY IDENTIFICATION is headed for Vegas. Casino chips embedded with RFID tags and are being tested at the Hard Rock Hotel & Casino and will be displayed this month at the new .7 billion Wynn Las Vegas hotel and casino.
The chips will each be given a unique player code to track behavior and possibly get more revenue out of high rollers. It’s estimated that this could be a 0 million business by the year 2010.
There are two Vegas based companies that own the casino-RFID game: Progressive Gaming International and Shuffle Master.
Progressive’s TableLink, which reads RFID chips using table-embedded antennas and records the wagers on a dealer’s PC, is the system of choice at the two casinos. Progressive and Shuffle Master have also developed optical card shoes, which holds decks and scan cards as they’re dealt. Shuffle Master’s Intelligent Shoe is already getting rave reviews in Australia and Asia.
The cost of outfitting a table with the chips and antennas costs a casino about ,000, but analysts predict that Progressive will score bigger bucks from the per day per table it charges for its system.
One RFID chip costs a casino 40 cents more than a standard chip, but that margin will drop to about 10 cents in the coming months.
This is certainly a “technology leap” from the “eye in the sky” that we all knew about in the casinos, but I don’t think that even George Orwell would have thought of these chips.
Those of us who used the games in Vegas casinos to escape our computers and software programs, seem destined to be followed by technology no matter where we go.
Somehow Radio-Frequency Identification in poker/gaming chips just doesn’t seem to be what a good poker player expects. Oh well, technology marches on…and on….and on.
The Evolution of Technology – The History of Computers
The Evolution of Technology – The History of Computers
While computers are now an important part of the lives of human beings, there was a time where computers did not exist. Knowing the history of computers and how much progression has been made can help you understand just how complicated and innovative the creation of computers really is.
Unlike most devices, the computer is one of the few inventions that does not have one specific inventor. Throughout the development of the computer, many people have added their creations to the list required to make a computer work. Some of the inventions have been different types of computers, and some of them were parts required to allow computers to be developed further.
The Beginning
Perhaps the most significant date in the history of computers is the year 1936. It was in this year that the first “computer” was developed. It was created by Konrad Zuse and dubbed the Z1 Computer. This computer stands as the first as it was the first system to be fully programmable. There were devices prior to this, but none had the computing power that sets it apart from other electronics.
It wasn’t until 1942 that any business saw profit and opportunity in computers. This first company was called ABC computers, owned and operated by John Atanasoff and Clifford Berry. Two years later, the Harvard Mark I computer was developed, furthering the science of computing.
Over the course of the next few years, inventors all over the world began to search more into the study of computers, and how to improve upon them. Those next ten years say the introduction of the transistor, which would become a vital part of the inner workings of the computer, the ENIAC 1 computer, as well as many other types of systems. The ENIAC 1 is perhaps one of the most interesting, as it required 20,000 vacuum tubes to operate. It was a massive machine, and started the revolution to build smaller and faster computers.
The age of computers was forever altered by the introduction of International Business Machines, or IBM, into the computing industry in 1953. This company, over the course of computer history, has been a major player in the development of new systems and servers for public and private use. This introduction brought about the first real signs of competition within computing history, which helped to spur faster and better development of computers. Their first contribution was the IBM 701 EDPM Computer.
A Programming Language Evolves
A year later, the first successful high level programming language was created. This was a programming language not written in ‘assembly’ or binary, which are considered very low level languages. FORTRAN was written so that more people could begin to program computers easily.
The year 1955, the Bank of America, coupled with Stanford Research Institute and General Electric, saw the creation of the first computers for use in banks. The MICR, or Magnetic Ink Character Recognition, coupled with the actual computer, the ERMA, was a breakthrough for the banking industry. It wasn’t until 1959 that the pair of systems were put into use in actual banks.
During 1958, one of the most important breakthroughs in computer history occurred, the creation of the integrated circuit. This device, also known as the chip, is one of the base requirements for modern computer systems. On every motherboard and card within a computer system, are many chips that contain information on what the boards and cards do. Without these chips, the systems as we know them today cannot function.
Gaming, Mice, & the Internet
For many computer users now, games are a vital part of the computing experience. 1962 saw the creation of the first computer game, which was created by Steve Russel and MIT, which was dubbed Spacewar.
The mouse, one of the most basic components of modern computers, was created in 1964 by Douglass Engelbart. It obtained its name from the “tail” leading out of the device.
One of the most important aspects of computers today was invented in 1969. ARPA net was the original Internet, which provided the foundation for the Internet that we know today. This development would result in the evolution of knowledge and business across the entire planet.
It wasn’t until 1970 that Intel entered the scene with the first dynamic RAM chip, which resulted in an explosion of computer science innovation.
On the heels of the RAM chip was the first microprocessor, which was also designed by Intel. These two components, in addition to the chip developed in 1958, would number among the core components of modern computers.
A year later, the floppy disk was created, gaining its name from the flexibility of the storage unit. This was the first step in allowing most people to transfer bits of data between unconnected computers.
The first networking card was created in 1973, allowing data transfer between connected computers. This is similar to the Internet, but allows for the computers to connect without use of the Internet.
Household PC’s Emerge
The next three years were very important for computers. This is when companies began to develop systems for the average consumer. The Scelbi, Mark-8 Altair, IBM 5100, Apple I and II, TRS-80, and the Commodore Pet computers were the forerunners in this area. While expensive, these machines started the trend for computers within common households.
One of the most major breathroughs in computer software occurred in 1978 with the release of the VisiCalc Spreadsheet program. All development costs were paid for within a two week period of time, which makes this one of the most successful programs in computer history.
1979 was perhaps one of the most important years for the home computer user. This is the year that WordStar, the first word processing program, was released to the public for sale. This drastically altered the usefulness of computers for the everyday user.
The IBM Home computer quickly helped revolutionize the consumer market in 1981, as it was affordable for home owners and standard consumers. 1981 also saw the the mega-giant Microsoft enter the scene with the MS-DOS operating system. This operating system utterly changed computing forever, as it was easy enough for everyone to learn.
The Competition Begins : Apple vs. Microsoft
Computers saw yet another vital change during the year of 1983. The Apple Lisa computer was the first with a graphical user interface, or a GUI. Most modern programs contain a GUI, which allows them to be easy to use and pleasing for the eyes. This marked the beginning of the out dating of most text based only programs.
Beyond this point in computer history, many changes and alterations have occurred, from the Apple-Microsoft wars, to the developing of microcomputers and a variety of computer breakthroughs that have become an accepted part of our daily lives. Without the initial first steps of computer history, none of this would have been possible.
Importance Of Technology Changes In Business Computing
Importance Of Technology Changes In Business Computing
The importance of keeping up with changes in business computing and technology can be more important over time as your business grows. As and an IT professional far too often I have seen many small businesses get way too far behind in computing technology and wonder why they should pay for the upgrades. Usually I have to explain to them the hard way that the current computers system that are over 4 years old are not going to perform the requested task very well and are not supported by software. Usually do to combination of software changes and incompatibility with older software and hardware platforms that cause issues. I explain that it actually will cost them more money in the long run to try and maintain there existing computer equipment then buy a new replacement.
Most small businesses fail to recognize that keep computer equipment very long periods actually can cost them more money to maintain those systems then the price of a replacement. One cost is the amount if money you pay out for replacement parts when there is no warranty on the old device. If the computer, server or printer is made by a specific manufacture then there is a good chance that you will have to go back to them for certain parts which can be very costly. Another problem is that they actually don’t make replacement parts for broke unit, this is a worse case issue I have seen although sometimes you might find a vendor that makes similar parts and hopefully it fits properly and works properly but not always.
Another disadvantage is if your business is operating on older slower computer equipment that takes a long process customer request and this might open the door for your competition to take your clients away from you but offering better service. If your competition is reinvesting in there business computing and technology changes then most likely they will have the ability to complete products and request faster and at a cheaper rate. The advance technology will cost you money upfront but if the proper equipment is purchased and utilized in office it can add to your over all business.
Some of benefits can include lower power requirements for the devices, more storage capacity for computer files, improved CPU along with memory speeding up processes run on the computer, faster and higher quality documents from new printers. Less down time and less delays in completion of customer request. These are just a few of the benefits of keeping up with technology in your business.
I know that some of you are say that this is easier said then done and in some cases that is very true depending on your current business. But as a small business or home office you should plan for these events after all that is what large companies do and you should follow the same lead. Your business should have at least a basic IT business computing plan that has budget plan and cycling out of computer and office equipment. By having budget and plan in place it should not impact your business finance as much since you set planed ahead. The IT business computer plan should have some flexibility after all you don’t want to do a complete equipment change in the middle of a big job or shutdown your business at the wrong time. And if your business in booming and you don’t have them time then hiring a temp IT professional to help with computing change which might not be a bad idea.
Investing in the proper technology is the key to success it does not matter if you have established small business, home office or if you’re a new startup business. Remember that your business most likely will change over time along with the clients you are serving so your computing equipment should also.
In conclusion business computing when done right can truly add to your business by adding to productivity and efficiency of the day to day operations and can help you take on more clients and over all help you build your business.
Hopefully this article has been informative and helpful to you. If you’re looking for more Business computing information and solutions then be sure to check our website listed below.
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